Monday, June 24, 2013

Butter from another Mother

In my appreciation of all things dairy, alongside an admiration of regional products, I was excited to find this long sought after tin of butter (in a Thai food shop on Mulberry Street of all places).







H.J. Wijsman & Zonen began producing tinned butter in the early years of the 20th century as need for shelf stable items increased with wars in Europe.  They developed a way to preserve and tin butter while keeping it's emulsion, a mystery with a large rabbit hole that I will soon jump down.

It is salted, though at only 1% per weight, so the flavour is still sweet.  It is incredibly silky, with no fat crystals or water unincorporated, though the fat coats my mouth with a reminder of shortening.





I enjoy the label design, and am humbled by the science and technology involved in developing a shelf-stable butter that can provide people without refrigeration a buttery treat.

Thursday, June 20, 2013

Product Label

4 - Micron pens
1 - pad of Vellum
1 - pad of graph paper
1 - box of lead
2 - erasers
7 - revisions
1 - very patient boyfriend with Photoshop skills
lots of sweat
lots of tears
no blood

1 - final design of a product label...

off to the printers it goes!


Thursday, June 13, 2013

Thoughts on starting a business

I thought that beginning my own business would be as easy as pie.

Sign a few papers, fill out a few forms, source ingredients, draw up a label and some business cards and call it a day!

Oh, naïve Katie.

Being a design and lettering fiend, it has taken me weeks of perfecting labels to my OCD standards.  "Does this design reflect me?  My products?"
"What IS my aesthetic?"

I forgot to fill in one tiny section on my LLC paperwork, resulting in a re-file.

Logistics are a funny thing.

Starting a business has been on my mind for a while, though I always thought of going through the process after taking a course somewhere on Business 101.  What I've learned is that starting a business gives you real-time lessons in Business 101..

I finally have my head wrapped around many of the more initially daunting logistics, have sourced quality ingredients and materials, and bought two of my very own chest freezers (which makes me ridiculously happy!). 

Everything is coming together in its own time, and I am learning how to push my schedule for maximum efficiency.

Production begins next week!

Now, off to finish that label..

Friday, May 17, 2013

A poem for your thoughts

Churning Day

Seamus Heaney
 
A thick crust, coarse-grained as limestone rough-cast,
hardened gradually on top of the four crocks
that stood, large pottery bombs, in the small pantry.
After the hot brewery of gland, cud and udder,
cool porous earthenware fermented the butter milk
for churning day, when the hooped churn was scoured
with plumping kettles and the busy scrubber
echoed daintily on the seasoned wood.
It stood then, purified, on the flagged kitchen floor.
Out came the four crocks, spilled their heavy lip
of cream, their white insides, into the sterile churn.
The staff, like a great whiskey muddler fashioned
in deal wood, was plunged in, the lid fitted.
My mother took first turn, set up rhythms
that, slugged and thumped for hours. Arms ached.
Hands blistered. Cheeks and clothes were spattered
with flabby milk.
Where finally gold flecks
began to dance. They poured hot water then,
sterilized a birchwood bowl
and little corrugated butter-spades.
Their short stroke quickened, suddenly
a yellow curd was weighting the churned-up white,
heavy and rich, coagulated sunlight
that they fished, dripping, in a wide tin strainer,
heaped up like gilded gravel in the bowl.
The house would stink long after churning day,
acrid as a sulphur mine. The empty crocks
were ranged along the wall again, the butter
in soft printed slabs was piled on pantry shelves.
And in the house we moved with gravid ease,
our brains turned crystals full of clean deal churns,
the plash and gurgle of the sour-breathed milk,
the pat and slap of small spades on wet lumps.

what about butter?

let's take a moment to think about butter....

I think about butter often, mainly in the morning as I groggily spread a thick layer on my toast while I will my coffee to brew faster in it's French-pressed container.  In the afternoon, I think about butter while making my snack of once again a thick spread of butter on sourdough bread with a healthy spoonful of Marmite.

Butter is a demonstration of science at work in front of your eyes..  Have you ever churned butter at home?  You begin with room temperature cream, slowly whip it by hand-held churn or machine until firm peaks of whipped cream form, then break into golden globs of fat sloshing around in fresh buttermilk.

The Irish believed this transformation was so mystical that only specific women were deemed worthy enough to properly watch over the process.  Hence the tradition of women-owned creameries?  Perhaps indeed.

My love of butter grew from an Irish heritage, though developed during four years living as an expat in Paris, France.  I discovered the rich, cultured & sea-salted butter available at every grocery store, and happily slathered thick layers of it on everything

Returning to America, I grew homesick for such butter and began making my own at home, sharing it with friends and family.  Over the years, I perfected my process and minimized whipped cream splatters..

If you really just want to enjoy some deliciously creamy, sea-salted butter handmade by me, the moment has arrived!

Visit my site at : www.phelanssundries.com
 
Soon to be available at a local Brooklyn grocer near you.